As tablets emerge and as phones get improved I think a lot of people are wondering, “…what’s next?”.
A reasonable question.
Sure, they’re faster. The displays are incredible. We depend on them for so much of daily life. So what is the next thing? I think the answer is location-based features.
What does that look like?
- You walk into a restaurant and your phone knows you want to eat something healthy. Your phone highlights items you may like based on your tastes and nutrition desires.
- You walk into a store and your phone notifies you that an item on your shopping list is available. Bonus: If the item is available nearby and it’s cheaper, it’ll tell you that, too.
- Get a flat tire or your car breaks down? A list of nearby mechanics and your insurance’s roadside assistance pops up for quick access.
- Check in at your doctor’s or the BMV.
Services like Google
Play Now are a step towards this sort of convenience. There’s no doubt Apple and Google are eyeing these kinds of features for your phone in the next 1-2 years.
Update: The obvious challenge to all of this is partnering with other locations to provide this sort of information to Apple and Google.