The new Twitter: What Twitter did right

Posted on December 11, 2011

Twitter recently rolled out a major overhaul to their iPhone application. "Major" may even be an understatement for these modifications. In the next few posts I'm going to discuss the good, the quirky, and what could be improved in the latest revision to Twitter for iPhone.

What Twitter did right

The problem with Twitter 3.0 (and older)

Twitter is a massive content hub. Imagine over 100 million users in a gigantic room. Some are talking to each other, some are not. Some are talking out loud and some are just listening.

It was…unorganized and (sometimes) chaotic.

Interactions occurred, but there was a lot of "noise". It was difficult to have extended conversations with one person. When two or three others jumped in it became even messier.

The shift to more human conversations

The new application feeds all interactions into a single timeline on the "Connect" tab. It is very useful. I can see my conversations with others and even see retweets and follower requests.

The 'Connect' tab displaying all interactions between myself and other users
The ‘Connect' tab displaying all interactions between myself and other users

Interestingly, Twitter is pushing to make their service more personal and human. Since 3.0, the Twitter handles take a backseat to actual names of users.

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